Goose launches online & offline 2D barcoding solution with advanced drug packaging authentication features

Even as the union commerce ministry has made barcoding mandatory for tertiary and secondary level packs of pharma exports, the business re-engineering solutions specialist Goose has geared up to provide ‘Tracker’, a cost effective new generation 2D serialization barcode for the drug manufacturers.

Tracker has a choice for pharma industry to opt either for online or an offline solution to secure and protect both consumers and the pharmaceutical companies. Its multi-level authentication features allow tracking of product throughout the distribution channel including warehouse to customer retail chain.

Goose ‘Tracker’ incorporates several new changes to suit GS1 global traceability guidelines. It creates, manages and tracks unique serial numbers printed on the tertiary, primary and secondary packages. With the introduction of cost-effective online and offline functionality options, the new generation barcode technology helps pharma organizations with an alternative product serialization technology; crucial investment option to minimize per production line serialization costs.

Leading Pharma companies like Strides Arcolab, Indoco Remedies and Macleods Pharmaceuticals, etc. have already implemented and adopted Goose Tracker for Track & Trace solution. The company expects a rise in demand and surge in ‘Goose Tracker’ customer portfolio as pharmaceutical companies get set to implement secondary barcoding which is now compulsory for pharmaceutical exports from January 1, 2013.

Its serialization algorithm generates billions of unique numbers. It does not store serial numbers in the database for enhanced security and includes a dynamic engine to interact with ERP systems for data retrieval. It offers  offline application to entities in the supply chain that do not have access to the main database.

Users can also validate the authenticity of the product by using short message service (SMS), interactive voice recorder (IVR) or website.  Validations done on the line such as rejecting wrong carton printings like character missing, wrong character, erroneous code, 2D code, Datamatrix Code, Smudging, Code Line Characteristics etc. are stored in the database, which could be used for productivity monitoring and optimization purposes. Further, accurate detection of 2D on carton and Optical Character Verification (OCV) of overprinting details on carton are included.  It supports GS1 data matrix standards and comes with all validation documents required for 21-CFR Part 11 compliance and GxP Critical Validation.

“Goose Tracker is a simple and easy to configure Track & Trace solution for achieving bar coding on drug packaging as per the recent Directorate General of Foreign Trade (DGFT) regulation,” said, Deb Pattnaik, founder & CEO, Goose.

Our online & offline solution is highly scalable and handles the track and trace needs for all levels of packaging up to primary and e-pedigree easily. This solution can be configured to address product-specific integrity challenges and allows seamless scale as an organisation adds new lines, manufacturing plants, he added.